Health Lottery Display Stands

Display Developments & The Health Lottery

The Health Lottery were seeking a supplier for branded till point and multi-function holders for dispensing millions of Playcards and Player Guides to new players nationally. This was then expanded to include floor standing Play Stands.

They required a display manufacturer with the necessary design expertise and manufacturing capacity to produce thousands of POS items and stands within an almost impossible deadline of 14 weeks in order to meet the fixed launch date.

Display Developments produced visuals and sample prototypes within 3 weeks. The Health Lottery team made their choice of designs and agreed on three different units

• Till Point Playcard Holder injection moulded 4 tier card holder in clear styrene with full colour printed side graphics, non-slip feet and printed rear header
• Muti-Function Playcard Holder manufactured in clear acrylic with fixings for counter, wall, shelf edge or window fixing. Full colour printed rear header
• Play Stands fabricated from rigid foam PVC with full colour printed front, sides and rear. Unit included clear injection moulded card and pen holders and mark resistant writing surface

Display Developments then produced and delivered the initial roll-out requirement in just 10 weeks and then introduced night shifts to ensure production was all completed by the launch date.

Following extensive first week media coverage the launch was a huge success with 2 lucky winners scooping £100,000 in the first ever Health Lottery draw.